Bajaj: influencer marketing case study

Objective

Increase awareness and drive engagement for a new range of environmentally-friendly bikes. Collaborated with influencers focused on environmental sustainability, transportation, and eco-friendly living.

What we did

Strategy: Collaborated with influencers who focus on environmental sustainability, transportation, and eco-friendly living. Influencers shared Instagram stories, posts, and YouTube content emphasizing the benefits of CNG bikes.

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